Universidad Autónoma Metropolitana
2009 - 2018
Bachelor Degree, Graphic Communication Design
User Experience Designer with a strong focus on digital product design, research, and product management. Skilled in Adobe Creative Cloud, Agile methodologies, and leadership.
UX/UI Specialist
Ciudad de México, México
Apr 2024 - Oct 2024
xid - digital services·Full-time
Defined the information architecture and gathered requirements for an E-Commerce and CMS project in the hospitality industry, aligning business goals with user experience. Conducted user research to define personas, navigation flows, and benchmarks, identifying key project features. Developed and maintained a scalable design system, creating components based on a client-provided UI Kit and documenting their use for the team. Designed Low and High-Fidelity wireframes using Material Design 3 and Tailwind. Created an interactive prototype for stakeholder presentations and as a functional guide for the development team.
Experience Designer
Mexico City, Mexico
Aug 2021 - Nov 2023
one game studio·Full-time
Led the player experience design for the Augmented Reality game Quantum Casters. Collected and analyzed player feedback (via Discord, in-app suggestions, email, and other channels) and conducted user research through interviews, surveys, and focus groups, applying insights to improve features, updates, and service quality. Evaluated key metrics (active users, completed tasks, onboarding rates) using Google Data Studio dashboards to plan data-driven design iterations. Created a UI Kit and documented design principles along with the system’s conceptual foundation, establishing the basis for the game’s design system. Designed user flows and wireframes considering game narrative and interaction, and wrote and managed microcopy (UI Copy) to ensure clear and consistent communication across all platforms.
Lead UX Designer
Mexico City, Mexico
Apr 2020 - Apr 2021
liber salus s.a. de c.v.·Full-time
Led the software design area, managing a team of three designers and coordinating activities with a multidisciplinary team of six to develop a serious game focused on health, as well as other projects in the same sector.
Product Designer / Game Designer
Mexico City, Mexico
Jul 2018 - Apr 2020
liber salus s.a. de c.v.·Full-time
Designed the user experience and oversaw solutions including: a patient registration system, a physical activity monitoring app, an electronic health record platform, a mobile and web platform for medical equipment rental requests, and dashboards for visualizing physical and mental health survey data.